Knoxville’s Hardin Valley neighborhood will get a new dining option this month when Rock N’ Roll Sushi opens its doors Wednesday, July 22. The restaurant at 10837 Hardin Valley Road, near Pellissippi State Community College, will be the brand’s 12th location in Tennessee and its 79th systemwide, according to the company.
What to expect at the new Hardin Valley location
The chain bills itself as an American‑style sushi concept that pairs playful takes on traditional rolls with a music‑driven atmosphere. The Hardin Valley outpost, owned and operated by John Flood and partners, will offer the company’s signature “Dine Out Loud” experience, complete with record‑style menus and music videos that aim to turn a meal into an event.
Menu highlights listed by the company include fan favorites such as the VIP Roll, Punk Rock Roll and Spicy Tuna Rockstars, alongside sizzling hibachi entrées, shareable appetizers and ramen bowls. Beer will be available at opening, with handcrafted cocktails joining the lineup soon.
- Address: 10837 Hardin Valley Road, Knoxville
- Opening date: Wednesday, July 22
- Hours: Sunday–Thursday 11 a.m.–9 p.m.; Friday–Saturday 11 a.m.–10 p.m.
- Owner/operators: John Flood and partners
“Hardin Valley is the perfect place for Rock N’ Roll Sushi because this community appreciates places with personality,” said General Manager Micah Foster.
Local context and community impact
Hardin Valley has seen steady commercial growth as the surrounding neighborhoods expand and student traffic from nearby Pellissippi State brings more demand for dining options. For residents and students looking for a casual evening out or a place to gather for celebrations, the new Rock N’ Roll Sushi offers a thematic alternative to traditional sushi restaurants and chain eateries already in the area.
Beyond menu choices, openings like this can create entry‑level restaurant jobs and additional evening foot traffic for nearby businesses. The company has emphasized an experiential approach — audiovisual programming and a music culture theme — which may make it a destination for families, groups and younger diners seeking a different kind of night out in Knoxville.
Behind the brand
Founded in Mobile, Alabama, in 2010, Rock N’ Roll Sushi has expanded across the Southeast in the last decade and a half. The Hardin Valley restaurant continues the brand’s regional push and its model of combining bold flavors with rock and roll imagery.
| Detail | Information |
|---|---|
| Tennessee locations | 12 |
| Systemwide locations | 79 |
| Opening day service | Beer available; cocktails to follow |
Grand opening festivities are planned for a later date, the company said. For more information or menu details, Rock N’ Roll Sushi directs visitors to RockNRollSushi.com.
