Abilene listeners will hear a familiar voice in afternoon drive as Community Broadcast Partners announced that market veteran Brad Elliott has joined KABW (95.1 The Wolf) to host the station’s afternoon show.
Return to a familiar market
Elliott’s hiring marks a return to the Wolf for the broadcaster, who previously worked in management roles at the station and elsewhere in Abilene radio. Station ownership called the move a natural fit given Elliott’s long ties to the community and relationships with local advertisers.
“We’re excited to welcome Brad to the Community Broadcast Partners family,” said David Klement, President of Community Broadcast Partners. “Brad has earned the respect of listeners and advertisers throughout his career, and his deep roots in Abilene make him a natural fit for 95.1 The Wolf.”
Elliott said he is pleased to return to his hometown audience.
he said, adding that Abilene is home and that he looks forward to connecting with listeners and supporting station efforts to serve the Big Country.“I’m honored to join the team at 95.1 The Wolf,”
Local media experience that matters
Community Broadcast Partners highlighted Elliott’s background in the market. According to the company, his resume includes programming and operations roles at multiple Abilene stations over several decades. The announcement notes Elliott arrived in Abilene in 1997 after working in Kansas City and later spent significant time as a program director and operations manager across town.
- Start in Abilene market: 1997 (after work in Kansas City)
- Past roles: program director and operations manager at multiple local stations
- Most recent local stop before this hire: Townsquare’s KULL (100.7 Kool FM)
| Station | Role (as described) |
|---|---|
| 95.1 The Wolf (KABW) | Afternoon host (new) |
| KORQ (96Q) | Operations manager (past) |
| KCDD (Power 103) | Program director (spent a decade) |
| KULL (100.7 Kool FM) | Most recent employer prior to this move |
Why it matters for Abilene
Local radio personalities often shape community conversation and serve as connectors for local businesses, charities and events. Elliott’s return has implications for advertisers seeking a recognizable local voice during afternoon drive — a prime time for audience engagement — and for listeners who have followed his career since the late 1990s.
Community Broadcast Partners said it expects Elliott to be an asset to both the station and the communities it serves. The company provided a contact email for the new host: brad@cbpradio.com.
As traditional media adapts to digital competition, familiar local talent can help maintain station relevance in the Abilene market by retaining longtime listeners while attracting new ones during high-value dayparts such as the afternoon commute.
