San Antonio will host the fourth edition of Premiere San Antonio Presented by SalonCentric Aug. 30–31 at the Henry B. González Convention Center, organizers announced July 14. The two-day trade show bills itself as the largest regional gathering for beauty professionals in the Southwest, bringing expanded programming, hands-on activations and more than 115 exhibiting brands.
What attendees can expect
Organizers say the event is designed for licensed professionals, salon owners, barbers, spa operators and students seeking product discovery, continuing education and networking opportunities. This year’s show features a SalonCentric Pavilion with brand partners including Bumble and bumble, Color Wow, Framar, House of Foils and Redken, plus interactive experiences and a gamified station offering prizes and education awards.
"This isn't just another show—it's where top artists, educators, and brands who make this industry thrive come to share their expertise, and where professionals, students, and entrepreneurs gain unparalleled access to education, connections, and opportunities that move careers forward."
The presentation emphasizes both practical skill-building and business development. Organizers say the expanded education and activations aim to help attendees build technical ability, strengthen client services and grow their enterprises.
Local and regional impact
Beyond the showroom floor, the event brings foot traffic and overnight visitors to downtown San Antonio, supporting hotels, restaurants and transportation services near the convention center. For the career pipeline, students and apprentices can connect directly with employers, distributors and educators, which organizers frame as a way to boost workforce development across Bexar County and the broader Southwest.
- Dates: Aug. 30–31
- Venue: Henry B. González Convention Center, San Antonio
- Exhibitors: More than 115 brands across hair, nails, barbering, spa & wellness, brows, lashes and makeup
| Item | Detail |
|---|---|
| Event | Premiere San Antonio Presented by SalonCentric |
| Dates | Aug. 30–31 |
| Exhibitors | 115+ |
Organizers encourage attendees to arrive prepared to sample products, take classes and establish business contacts. For San Antonio, the recurring show reinforces the city's role as a regional convention hub and a center for trade education in personal care industries.
