Crunch Fitness is expanding into McKinney with a planned $5 million investment and a 50,000-square-foot facility that the company says will open before the end of 2026. The new location, named Crunch McKinney North, is the latest rollout of the brand’s updated Crunch 3.0 design and will be operated by CR Fitness Holdings, the franchise group behind several DFW-area Crunch clubs.
What the project brings to McKinney
The announcement signals continued commercial development in Collin County, one of the fastest-growing counties in the country. A large-format gym of this scale is likely to affect traffic patterns, local retail mix and employment in the immediate area. Crunch has opened or announced several 3.0 locations across Texas in 2026, and McKinney North extends that push farther north in the Dallas-Fort Worth suburbs.
- Investment: $5,000,000
- Footprint: 50,000 square feet
- Operator: CR Fitness Holdings (local franchisee group)
- Expected opening: Before year-end 2026, presales underway
Crunch 3.0: a larger-format franchise bet
The Crunch 3.0 concept is the company’s newest generation of gym design, marrying refreshed aesthetics with updated functionality. Franchise leaders in the region have used the 3.0 blueprint for recent openings in Fort Worth, Forney, New Braunfels, The Woodlands and Garland. The McKinney site represents one of the larger footprints deployed in the DFW market this year.
“We are beyond excited to announce Crunch McKinney North coming to the Dallas-Fort Worth area and offering a premium fitness experience to the entire community and our future members,”
The quote comes from Tony Scrimale, chief executive officer of CR Fitness Holdings, the franchisee group that will run the McKinney club.
Local implications and context
For McKinney city planners and nearby retailers, a 50,000-square-foot fitness center will be a new anchor that could draw routine visitation and support neighboring food, service and specialty outlets. Employment opportunities will include front-desk staff, trainers, maintenance and management positions, though Crunch has not disclosed specific hiring targets.
From a regional perspective, the project underscores how franchised fitness brands are investing in fast-growing suburban corridors. For members, Crunch promotes tiered pricing that aims to undercut many full-service competitors, while offering larger spaces and updated amenities under its 3.0 model.
| Item | Detail |
|---|---|
| Investment | $5,000,000 |
| Size | 50,000 sq ft |
| Operator | CR Fitness Holdings |
| Opening timeline | Before end of 2026 (presales open) |
Crunch McKinney North joins a string of 3.0 openings in Texas this year and serves as a barometer of franchise confidence in DFW’s suburban markets. City officials and prospective members will be watching the presale period and the club’s final location details as the opening approaches.
