Xcel Brands has teamed with J.Queen New York to produce a luxury bedding and home décor collection for Tower Hill by Christie Brinkley, the lifestyle and apparel label the model launched in spring 2024 as an HSN exclusive.
The new line, inspired by Brinkley’s Bridgehampton residence and the travel finds she’s collected over the years, will include premium bedding ensembles, decorative pillows, throws and home accents. The partners say the designs prioritize refined construction, quality materials and versatile styles meant to convey comfortable, livable luxury.
What to expect from the collection
- Core pieces: bedding ensembles, decorative pillows, throws and home accents.
- Design focus: refined detailing and premium materials intended for everyday use.
- Brand narrative: looks that reflect Brinkley’s personal aesthetic and collected objects from her travels.
Robert D’Loren, chairman and CEO of Xcel Brands, framed the collaboration as a meeting of complementary strengths, saying the collection is aimed at consumers who want “timeless luxury” for their homes. Julie Brady, founder and owner of J.Queen New York, described the partnership as an important step in expanding the company’s licensed soft-home offerings.
“Partnering with J. Queen New York has been a wonderful opportunity to combine timeless style, thoughtful details, and exceptional craftsmanship to help people create spaces they love coming home to,”
The initiative marks J.Queen’s second notable licensing tie-up for soft-home products. In 2025 the company introduced its first major licensed home collection for the coastal lifestyle brand Salt Life. The Tower Hill collaboration broadens J.Queen’s portfolio and positions the firm to reach shoppers drawn to celebrity-led lifestyle brands.
Context and potential impact
Celebrity-branded home collections have become a steady force in retail, appealing to consumers who want designer touches without custom pricing. By aligning Brinkley’s Tower Hill imprint with J.Queen’s manufacturing and distribution capabilities, Xcel Brands is betting the collection will resonate with buyers seeking both aesthetic story and everyday functionality.
| Product category | Key features |
|---|---|
| Bedding ensembles | Premium materials, refined construction |
| Decorative pillows & throws | Travel-inspired textures and accents |
| Home accents | Versatile designs to elevate everyday spaces |
Brinkley, who rose to prominence as a model and has since worked in theater and philanthropy, lends a recognizable name and a lived-in aesthetic meant to evoke her East End home. The partners have not released launch dates or pricing details; those are likely to be announced closer to the collection’s retail rollout.
For shoppers tracking celebrity home lines, this collaboration will be notable for combining a long-recognized public figure’s lifestyle brand with an established home-textiles licensee. It further illustrates how licensed products continue to diversify across categories from apparel to the soft-home market.
