Truth Social plans to begin selling a faster, licensed data feed of the platform’s most market-moving posts to institutional customers on Aug. 1, the company said Thursday, a step that could give trading desks and algorithmic systems quicker access to statements from President Donald Trump that have previously moved markets.
What the product is and who it targets
The offering is an application programming interface, or API, that Truth Social owner Trump Media & Technology Group intends to make available to Wall Street firms. The company said the feed will distribute posts from the platform’s top-ranked accounts and deliver them to customers “in milliseconds.” Truth Social framed the service as both a product for traders and a new revenue stream for the company.
“Markets already move on Truth Social posts,” Kevin McGurn, interim chief executive officer at TMTG, said in a statement.
Truth Social emphasized that the feed is a licensed, real-time product aimed at institutional clients. The company described it as a way to monetize proprietary assets via what it called a “high-margin, recurring revenue stream.”
Why this matters to markets and businesses
Wall Street trading desks routinely use algorithms that scan feeds for signals and execute trades automatically. Even delays measured in seconds can affect trade execution and profit for high-frequency and algorithmic traders. The company cited examples of presidential posts that previously influenced markets — mentions of Iran and the Strait of Hormuz that moved oil prices, and tariff-related posts in 2025 that caused swings in stock prices.
- Start date: API available to institutional customers on Aug. 1.
- Use case: Real-time delivery of top-ranked account posts, intended for algorithmic and institutional trading.
- Market context: Trump Media & Technology Group shares were down about 1.5% in afternoon trading and are down almost 30% year-to-date.
Business and regulatory considerations
The move underscores the blurred lines between the president’s public communications and private business interests; Truth Social has become a prominent channel for presidential announcements. Selling prioritized, low-latency access to those posts to paying customers raises questions for market participants and potentially for regulators about fairness, market integrity and information dissemination.
| Item | Detail |
|---|---|
| API availability | Aug. 1 (institutional customers) |
| Company | Trump Media & Technology Group (Truth Social) |
| Recent share movement | Down ~1.5% today; down almost 30% YTD |
Competing social networks already sell access to APIs used by trading desks. Truth Social said the new feed licenses posts from its most prominent accounts and will aim to deliver them in milliseconds. The company did not provide pricing or list specific institutional customers.
Short-term, trading desks capable of integrating the feed could gain faster signals tied to a platform that has demonstrably shifted oil and equity markets in prior episodes. Longer term, the product could alter how firms price and manage risk around statements made on the platform.
Trump Media described the product in terms of business strategy and monetization; it did not respond immediately to requests for additional comment. The announcement arrives amid ongoing scrutiny of how real-time communications and proprietary data streams affect market behavior.
