Madison will host the 2026 Recovery.com Marketing Summit at The Madison Concourse Hotel July 20–22, bringing a small, invitation-only group of behavioral health executives to the city for focused discussions on digital marketing and patient acquisition strategies.
What the event means for Madison
The three-day summit, now in its third year, is expected to draw agency leaders and executives who advise mental and behavioral health providers. Organizers say the format emphasizes executive-level collaboration rather than a traditional conference schedule, which may mean prolonged hotel stays and targeted business-to-business activity downtown during the event dates.
On the program, Adrienne Wilkerson, co-founder and CEO of Anchorage-based Beacon Media + Marketing, is scheduled to join a panel titled "What Top Agencies Are Seeing" at 9:35 a.m. CT on one of the summit days. Wilkerson and her agency specialize in digital marketing for mental and behavioral health providers and work with clients across North America.
- Event: Recovery.com Marketing Summit
- Dates: July 20–22, 2026
- Location: The Madison Concourse Hotel, Madison
- Featured panel time: 9:35–10:20 a.m. CT (panel: "What Top Agencies Are Seeing")
Panel focus and participants
Recovery.com described the summit as a forum for executives to work through shared industry challenges and anticipate emerging trends. The panel featuring Wilkerson will address how agencies serving the behavioral health space are responding to a changing digital marketing landscape, including issues such as channel attribution, marketing stack complexity and evolving patient acquisition strategies.
Wilkerson will be joined on the panel by Derek Hyman of Scalable Growth and Gary Garth of elev8.io; the session will be moderated by Signe Engelien of Recovery.com. Recovery.com is organizing the invitation-only event.
"What Top Agencies Are Seeing"
Local context and likely impacts
Though the summit is targeted at a national audience of behavioral health executives, the gathering has local implications. Hotels, restaurants and downtown meeting venues commonly see increased business during multi-day executive events. Madison-area marketing and health-tech professionals may also find networking or partnership opportunities if invited or connected to summit participants.
| Item | Detail |
|---|---|
| Organizer | Recovery.com |
| Featured speaker | Adrienne Wilkerson, Beacon Media + Marketing |
| Panelists | Derek Hyman (Scalable Growth); Gary Garth (elev8.io) |
| Moderator | Signe Engelien (Recovery.com) |
Beacon Media + Marketing, headquartered in Anchorage, Alaska, says it focuses on serving mental and behavioral health providers and offers services including marketing strategy, web design and development, SEO, paid advertising and content services.
Recovery.com and participating agencies did not indicate that the event is open to the general public; the summit is described as a small, by-invitation gathering for industry executives.
Madison residents and local businesses interested in potential economic or professional impacts from the summit can contact The Madison Concourse Hotel or Recovery.com for further details on scheduling and any public-access sessions.
