Counterfeit bust at Rochester port aims to protect shoppers and local retailers
U.S. Customs and Border Protection officers at the Rochester port of entry seized 80 counterfeit soccer jerseys earlier this month after a routine shipment inspection discovered fake trademarks and branding. Among those intercepted were 40 jerseys labeled with FIFA marks, which led to their detention and forfeiture under federal law.
CBP officials estimated that if the seized items were genuine, the Manufacturer Suggested Retail Price would total approximately $12,200. Authorities say counterfeit merchandise often rises in circulation around major sporting events as buyers look for team gear and memorabilia.
"During high-profile events like the World Cup, we often see an increase in imported counterfeit items as criminals attempt to exploit potential consumers looking for popular brands," Rochester Port Director John Benson said.
Why the seizure matters to Rochester residents
Local consumers and businesses can face direct harm when fake goods enter the market. Counterfeit trade threatens legitimate retailers, undercuts pricing, and can lead to lost jobs in affected industries. In some cases, fake items also pose safety or quality concerns.
- Consumer protection: Buyers may pay for goods that do not meet brand standards or safety expectations.
- Economic impact: Local merchants selling authentic apparel compete with illicitly imported low-cost fakes.
- Legal risk: Individuals who import counterfeit items, even unknowingly, can face fines or penalties.
How CBP handles counterfeit goods and how residents can help
CBP has the authority to detain, seize, forfeit and destroy imported merchandise that infringes on registered trademarks or copyrights when those intellectual property rights are recorded with the agency. Other import violations — such as incorrect country-of-origin markings, misclassification, valuation problems or health and safety risks — may also prompt enforcement actions.
Officials encourage anyone with information about suspected illegal imports to use CBP's E-Allegation reporting tool to file anonymous tips. The agency also runs educational efforts to raise awareness about counterfeit goods and the risks they carry for consumers and businesses.
| Item | Count |
|---|---|
| All counterfeit jerseys seized | 80 |
| Jerseys bearing FIFA marks | 40 |
| Estimated MSRP if genuine | $12,200 |
For Rochester shoppers, the seizure is a reminder to purchase team apparel from reputable retailers and to be cautious of unusually low prices or nonstandard packaging. For local business owners, it underscores the importance of reporting suspected counterfeit activity to protect their brands and customers.
CBP's public guidance notes that trade in counterfeit goods damages the innovation economy, harms U.S. workers and can, in some instances, affect health and safety. Rochester's port officers say they remain vigilant during peak demand periods tied to international sporting events.
